King Novelty Curio Catalogs advertised some assortments of African-American cosmetics and spiritual supplies in the Black-owned and nationally-distributed Chicago Defender newspaper. |
In the past, if people had a problem, they would go to a spiritual worker if there was nobody in their family that could help them. The workers would fix up something for them to use. In contrast, today, 'commercial Hoodoo' is superseding and almost destroying the need for a spiritual worker. It is convenient and agreeable that Hoodoo products became available for general public use. The problem is that the marketed versions of Hoodoo have little to do with the original old African-American practices that slaves and their descendants engaged in. Subsequently, our community is currently dominated by marketers and manufacturers who use a legitimate spiritual path and a magical system for commercialization. People have appropriated much of it for their monetary benefit, taking as much from African-Americans as possible, further removing the practice from any authentic spiritual working. This condemnable practice is also one that has shown the most eclecticism, as non-Christians and non-Hoodoo practitioners have attempted to claim the practice for their own, disregarding the long history of Hoodoo and Folk Christianity, and have incorporated several foreign spiritual elements into the tradition.
A genuine practitioner of Hoodoo will teach the tradition to their clients. Marketers, on the other hand, would just label their products with popular Hoodoo formula names such as Van Van, Lucky Mojo, Fast Luck, Has No Hanna, or Essence of Bend-Over and would include short, vague instructions but they would not give detailed information, simply because they lack heritage, and also proper education and training for non-Black practitioners.
Don't get me wrong, I'm not against marketing. Tim and I market our products too, but if you sell Hoodoo spiritual supplies, then make sure you actually understand and practice this path and respect what it is, or else, you are already crossing the line. Most marketers won't even be able to tell you the fundamental components and elements of the Hoodoo tradition or some other old-time recipes and procedures that conjure men and women used for healing or luck-drawing and how they were developed because they pursue it purely as a business and not because they have respect for slave history and culture.
There are indeed a lot of cultural, traditional, religious, and spiritual admixtures to Hoodoo, but it is still important to return to the core of the tradition. In other words, just because this African-American system of folk magic contains visible evidence of Esoteric Christian, Jewish, Native American, Afro-Caribbean, New Age, and even a few Asian admixtures does not mean that it is an outstretched system of eclectic magic where 'anything goes.'
Hoodoo is African-American folk magic, primarily the folk magic of African-American Protestant Christians, with some inclusion of African-American Catholics, Spiritualists, Muslims, etc. - and is well documented. Its standard cultural repertoire of tools, formulae, recipes, ritual procedures, techniques, and beliefs are utilized to consistently perform a known kind and quality of magic for specific conditions. And within that standard cultural repertoire, conjure men and women make their own choices of how to do their spells or blend their products - but they remain within the cultural repertoire as their practices will produce the magic that is close to identical in appearance, manifestation, and efficiency every time it is performed, no matter who follows the tradition and what tools or methods they used.
Hoodoo spells incorporate traditional tools, supplies, and procedures. |
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